The Role of a Crypto PR Agency in ICO and Token Launches
In the crypto world, launching a token is more than just writing smart contracts. An ICO is not just a technical event. It’s a communication challenge. Projects need attention. They need credibility. They need the market to understand and trust what they’re doing. That’s why a crypto PR agency plays such a central role. From the first announcement to post-launch follow-up, a crypto PR agency shapes how the world sees your token. It ensures the message is right. It builds momentum. And it keeps the project in the public eye when it matters most. Let’s break down how a crypto PR agency works through each stage of an ICO and why it makes a critical difference. Laying the Foundation Before the ICO Begins Most successful token launches don’t start with the launch day. They begin weeks or even months before. This early period is when expectations are shaped and interest starts to build. A crypto PR agency starts by helping define the message. What does the token do? Why is the p...